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Research | Inspiration

Childhood heart disease is the leading killer of children under 1 year old. To educate the public about this fact, and raise money, Australian Artist Shed established works of urban art in high-traffic locations in the city of Perth. Throughout the month of February, which is HeartKids Awareness Month, the people of the city will find illustrations of infants and hearts wisely integrated into the urban world.

Wreck It Ralph

To promote the film Wreck-It Ralph, London agency Fold7 has completely transformed a street into a Brick Lane. Their idea was to integrate different items surreptitiously converted into 8bit to remember the story of the film centers around video games. Alongside the installation, a dedicated site called # 8BITLANE allowed visitors to walk around the streets to find the objects transformed into 8bit 8.

Dumbbells for Reebok

In order to promote its goods fitness brand, Reebok has set up in the subway in Santiago operation of ambient marketing thoughtful. They turn the underground bars into dumbbell with the simple addition of two symbolic weight. A great concept for a fact that turns an everyday object and allows the brand to own.

Street art for Toyota

Many accidents happen when maneuvering into parking sensors, to alert them about this fact and promote the reversing camera fitted to the models of the Toyota brand, the Belgian agency Happiness Brussels turned to the street artist Ernest Zacharevic. His idea was, a painting of spirited children playing in parking lots, so that whenever someone is reversing to park they would notice the painting of the children and be more careful whenever they want to reverse. What the brand offers here is a very nice idea which is "Protect What's Behind You".

PSA Topic

The topic that i chose for PSA is Earth Hour. We all wasted energy before, such as leaving the lights on when you're not using it. With that being said, i decided to implement the saving energy motto onto a banner where people can see it.

I was inspired by the pictures above, of course i will enhance it with my own interpretation to raise the awareness.